Gwyneth Paltrow discusses the background of the vaginally scented candles sold by her company, Goop.
Since its 2020 release, Goop’s This Smells Like My Vagina candle has been the subject of speculation; the lifestyle guru has revealed the idea behind the product’s name.
You probably picture three things whenever you hear the name “Goop.”
- For starters, Gwyneth Paltrow is the brand’s creator and an integral part of the company’s success.
- The second thing is a pair of vaginal jade eggs.
- Lastly, the third item is Goop’s infamous vaginal scented candle.
After the 2020 release of This Smells Like My Vagina Candle sparked much online criticism and conversation, Paltrow has finally revealed the product’s unlikely source of inspiration.
The actor and fitness guru was recently interviewed by Today’s Willie Geist, who spoke about the success of her brand. She claimed that the purpose of the provocative candle was to promote women’s empowerment.
This candle is just thought-provoking. “Being a woman is fantastic in every way.” She said, “It’s incredible to have that much control, and you deserve to have that much freedom.”
The candle has been described as having a “hilarious, stunning, attractive, and beautifully unusual scent” on the Goop website. In this blend, you’ll find geranium, cedar, bergamot, ambrette seed, and Damask rose.
In the year 2020, Paltrow met with Jimmy Kimmel for an interview. There, she described the candle. She said that she and Heretic Perfume’s owner, Douglas Little, had “started it as a humorous joke” between them.
“Heretic Perfume’s owner, Douglas Little, and I are very close friends and have collaborated on many projects.” She said, “He does all of our scents for us, and one afternoon we were sniffing various scents, and I was fooling about, and I noticed something, and I said…” and she pointed to the label of the candle. It was a joke. Then I thought, “Man if only someone had the guts to do it, that would be awesome.” What a radical pro-women statement that is to have on your coffee table.
Although they were joking, Paltrow claims that Little was moved by the concept and created the candle as a gift for her.
“I assumed he just created me one, as a surprise,” she recalled at the time, “but then the next thing I remember, it was available on my website.”
Paltrow has no regrets about leaving the acting world to focus on running Goop, which has been wildly successful since its start in 2008 and into which she was recruited as CEO in 2016.
“The truth is, I don’t miss any of it. I’m lucky to have had the opportunity to participate.” Paltrow stated, “I’m sure I will continue with it at some point in my life. The crew is always pressuring me to star in a film. But I’m thrilled with my career choice because of the immediate feedback I get from my work and the fact that we can make products from scratch in which we have great faith.”
Now you have it, fellas: one of the most well-known candles in history has its roots in a combination of a desire to promote women’s equality and a sense of humor.